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The Fatti Out-of-Mall Proximity Study is a stand-alone product, which is independent of the Fatti Solution and network.

 

Understanding the behaviour outside a mall and within its catchment area, will enable shopping centre owners to maximize revenue potential and move into previously untapped markets.

Activity is one of the most essential measures when it comes to managing a bricks-and-mortar environment. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues.

You miss 100% of the shots you do not take!

This popular phrase highlights the importance of responding to an opportunity, but what if you don’t know about these opportunities?  If you can’t identify the prospect, you cannot optimize the action.

 

RESEARCH

MALL MARKET SHARE

COMPETITOR ANALYSIS

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SIZE OF CATCHMENT AREAS

UNDERSTAND THE INCOME, AGE & EDUCATION OF A MARKET

SHOPPING JOUNRNEY TRENDS

DEPENDENCY ON SPECIFIC AREAS

UNDERSTANDING CATCHEMENT SUBSETS

ACTION

FOCUS ON MOST LUCRITIVE AREA

ALIGN ADVERTISING STRATEGY

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IDENTIFY DIAMONDS

IN THE ROUGH