The Fatti Out-of-Mall Proximity Study is a stand-alone product, which is independent of the Fatti Solution and network.
Understanding the behaviour outside a mall and within its catchment area, will enable shopping centre owners to maximize revenue potential and move into previously untapped markets.
Activity is one of the most essential measures when it comes to managing a bricks-and-mortar environment. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues.
You miss 100% of the shots you do not take!
This popular phrase highlights the importance of responding to an opportunity, but what if you don’t know about these opportunities? If you can’t identify the prospect, you cannot optimize the action.
MALL MARKET SHARE
SIZE OF CATCHMENT AREAS
UNDERSTAND THE INCOME, AGE & EDUCATION OF A MARKET
SHOPPING JOUNRNEY TRENDS
DEPENDENCY ON SPECIFIC AREAS
UNDERSTANDING CATCHEMENT SUBSETS
FOCUS ON MOST LUCRITIVE AREA
ALIGN ADVERTISING STRATEGY
IN THE ROUGH