UNDERSTAND WAREHOUSE BEHAVIOUR
Retail Warehouses are bound to recreate the current retail environment, as customers have become destination driven and seek a one-stop shopping environment. As retail grows into more stand-alone stores, competition will become even more stringent, because various offerings will not necessarily be located close to each other, which makes it difficult for passerby’s to “drop-in” accidentally. In order to compete against online retail and other destination retail warehouses, it is crucial to gain insight on customer needs and understanding their behaviour and interaction with a product/service.
HOW MANY CUSTOMERS VISIT WEEKLY/MONTHLY?
WHY ARE THEY HERE?
WHERE DO THEY DWELL?
HOW OFTEN DO THEY VISIT?
WHAT ATTRACTS NEW CUSTOMERS?
WHERE DO NEW CUSTOMERS DWELL?
HOW LONG DO CUSTOMERS SPEND IN SPECIFIC AREAS?
WHERE ARE ASSETS LOCATED ON THE FLOOR?
WHAT IS THE STAFF COMPONENT ON AN HOURLY BASIS?
WHERE DO STAFF SPEND TIME?
WHAT IS THE VISITOR/STAFF RATIO?
A market is always made up of visitors with various needs, intentions and profiles. However, it is possible to understand their movements and why they keep returning (satisfaction & loyalty rate).